Curious Bends – pizza slices, Raman effect, Indo-Pak floods and more

Every year, 300,000 children are born with sickle-cell disease, primarily in Africa and India. It is a genetic disorder that causes some blood cells to become abnormally shaped. The result is that those who suffer from it have a shorter lifespan. The disease can be managed if it is diagnosed early, which means it rarely kills in rich countries, such as the US. But in sub-Saharan Africa, where it is most prevalent, most children with the disease still die before their fifth birthday. Now a diagnostic test that costs less than ₹30, takes only 10 minutes to run and uses simple, high-school physics could help save many lives.

2. A 19th century mathematician taught us the best way to hold a pizza slice

New York-style pizza is great, but it has a holding problem. There is a solution, and you probably know what it is: just fold the pizza into a U-shape. Turns out the maths behind why such folds beat gravity is fascinating and has many interesting applications. Here, in his typical clarity, is Aatish Bhatia explaining it all with pictures and videos.

3. Understanding why the oceans are blue led to applications for detecting bombs and discovering new drugs

Almost a hundred years ago, on a ship back from London, Chandrashekhar Venkata Raman asked the question why the sea is blue. Having heard the answer that it is a reflection of the sky, he remained dissatisfied, for the blue in the oceans seemed too fantastic to be a mere reflection. His quest won him a Nobel Prize and gave the world the Raman effect. Now scientists in India are finding new applications that use the Raman effect, from detecting bombs to finding new drugs.

+ The author, Priyanka Pulla, is a Bengaluru-based freelance journalist and Takshashila Institute scholar.

​4. Academic faces jail for sharing scientific documents online

“Diego A. Gómez Hoyos, a 26-year-old student in Costa Rica, faces up to 8 years in jail and a monetary fine for making available a document that helps conservationists in Colombia — the second most biodiverse country in the world. It is not an institution or publisher that is pursuing these criminal charges, but the author of the document. It is bizarre and unfortunate that an academic would press criminal charges against another academic for spreading their work.”

5. As the Indo-Pak floods worsen, it is clear that the Indus Waters Treaty needs to be prioritised

Signed in 1960, this treaty has survived the stress and strain that come with Indo-Pak relations. And yet, it is time that the treaty gets an overhaul. With floods in the waters that feed the Indus river having already killed more than 200 people, an update could help spur the developments needed to help prevent and deal with such natural disasters.

Featured longread: Taking a break from technology…for one year

“Do you know what I do for a living? I asked Huck. His eyes grew wide. “All you do is sit on your computer and say, ‘Blah blah blah Congress, blah blah blah Mitt Romney’!” We all — OK, mostly my wife — got a big laugh out of that. For my birthday that year, she and the boys gave me a print emblazoned with Blah Blah Blah. I was 40 years old, due for a midlife crisis, and I didn’t want to have an affair or buy an impractical sports car, so instead I decided that I would take a break. A big one. For a year, I would leave behind online life to attend more closely to what we Internet people call meatspace.”

Chart of the week

The year 2012 was the first year when less than 50% of India’s workforce was employed by the agricultural sector. In the recent decades that shift has been rapid, but what else are these former agricultural workers now doing? An analysis by Datastories.in reveals that a lot of them have been absorbed by the construction sector. The trouble is — you should click here to see more charts — most of these constructions workers become casual labourers with no form of social net. This must change to improve the lives of those at the bottom.

Curious Bends – Vandana Shiva, antibiotics in chicken, asteroid hunters and more

Few technologies, not the car, the phone, or even the computer, have been adopted as rapidly and as widely as the products of agricultural biotechnology. The tools of genetic engineering have allowed a good proportion of the current population to survive and prosper. But such statistics (or any scientific argument) does not stop Vandana Shiva from thinking that the root of all evil lies in GM technology. (42 min read)

2. Chicken consumption is at an all-time high in India. It may be contributing to antibiotic resistance

An investigation of chicken from around Delhi shows that they contain antibiotics beyond the limits setup by international bodies. These antibiotics are used not to treat diseased chicken but to prevent them. However, there are no regulations in India for their use in poultry. This means the amounts used are often excessive, probably contributing to increasing antibiotic resistance. (21 min read)

3. India’s outdated approach to education is hurting students and academia

The University Grants Commission wants to reign in elite institutions, such as the Indian Institute of Science and the Indian Institutes of Technology, by making their courses shorter. This decision, however, isn’t based on any sound research. If such institutions aren’t allowed to experiment with education, then how would you know what works best for Indian students and academics? (5 min read)

+ The author, Vishu Guttal, is an assistant professor at the Indian Institute of Science.

4. India has an asteroid search mission made up of mostly students

“Four years, 260 teams across India, 1200 observations of celestial bodies and 21 discoveries of asteroids. All India Asteroid Search Campaign was started by SPACE, an NGO in India, in 2010 with an aim to increase the love for science, astronomy and scientific research in Indian students. SPACE provides training to students and amateur astronomers to hunt for asteroids.” (2 min read)

5. An interview with Manjul Bhargava, winner of the 2014 Fields Medal

The first Indian-origin mathematician has won the Fields Medal, which is considered to be the Nobel Prize of mathematics. In an interview, he talks about growing up in India, Canada and the US and how his upbringing shaped up his desire to pursue mathematics, tabla and sanskrit. His hope is that Indian youth will take up research in basic science.

Chart of the week

You must have heard that even today half of India’s population lives off agricultural activities. But how true is that? Turns out that estimating how many cultivators and agricultural labourers India has is no easy task. Here’s an attempt by Hindustan Times.

Eric Schmidt would approve of the new Quartz homepage

The homepages of all news websites are pretty much the same: some pictures and lots of headlines, all linked to full stories. Until last week, as far as I know, every news website in the world had a homepage except one. Now even that exceptional news website—Quartz—has succumbed.

Launched in 2012, Quartz wanted to be like The Economist but for the 21st century… “embodying the era in which it is being created”. When you visited qz.com, you didn’t reach a homepage. Instead you were dumped on to whatever was the top story at the moment. If you didn’t like it, simply scroll down for the 2nd most important story, or choose one from the sidebar.

Their logic for this design was pretty simple: most people were coming to news websites from the side door of social media. A few months ago, a leaked New York Times report showed that unique visitors to their homepage fell from 160 million in 2011 to 60 million in 2013, which only reaffirmed the Quartz stance. They proclaimed, while acknowledging the self-serving argument, that the “homepage is dead“.

quartz-s-audience-growth-since-launch-unique-visitors-trailing-three-month-average_chartbuilder

The audience growth chart would make it seem that the “no homepage” strategy seems to be working. And, yet, this week Quartz introduced a homepage. Living up to their spirit of experimenting, the homepage design is unusual.

Homepages are boring…

Most homepage designs are boring, partly because of their function (and partly because of the old mindset of the newspaper industry). If you want to give your reader what you think are top stories and still leave choice for them, you need a page where headlines and pictures can be placed strategically so that you can nudge the reader towards stories that you deem important.

Not having a homepage may seem to be the lazy approach. The common belief is that an editorial staff is paid not only to produce important and interesting stories, but also to help the reader navigate this complex world by showing them which stories are more worthy of their attention. When you don’t have a homepage, you are letting the reader come to their own conclusions about what is important and what is not. And for this extra effort that you demand from them, they may decide not to read your website.

But Quartz didn’t seem to care, and neither did their readers. In the two years since launch, only 10% of the visitors were coming to Quartz stories via qz.com. Rest were taking the side-door: social media, direct referrals, search engines and email.

…but they still matter

Homepages are designed to increase reader loyalty. This is one reason that despite falling traffic to them, they remain central to how news websites function. People go to news websites when they are bored at work or when they want to know what’s going on.

When you visit the website of a large news organisation, you are guaranteed that they will have at least one story (of course linking back to their own website) of the most important happenings in the world. But if you are a startup news website with a small editorial team, how do you compete with the big dogs?

Quartz found the answer in their email newsletter. In less than two years, their daily newsletter—the digital equivalent of a printed newspaper—was being to sent to 70,000 subscribers. More than 40% of those subscribers opened the newsletter every day, which is a surprisingly large proportion of readers.

The success of the newsletter—called the Daily Brief—spurred Quartz to create a homepage in a bid to leverage this loyalty further. The new homepage consists of tailored summaries about “your world right now”, which are continuously updated. Right now, there are 10 summaries with multiple links in each. And, like the newsletter, the links aren’t always those that take you to a Quartz story.

Eric Schmidt would approve

Not simply linking to Quartz stories is how their homepage could compete with the big dogs. This move gives Quartz the freedom to choose the best story from any news organisation in the world, and still build a loyal readership to their own homepage. Eric Schmidt, Google’s executive chairman, would approve of the homepage. Recently he said, “The best way to stay ahead is a laser focus on building great products that people need.”

What people need from a news website’s homepage is an update about the world around them and high quality information to put things in context. It doesn’t matter to the reader whether that information comes from your own reporters or that from a Guardian reporter. As long as your homepage is providing the links to the best information, loyal readers will come back. This is one reason why news aggregation websites have become so popular.

The downside is that readers may not click through to Quartz stories as often. But that trade-off is worth it if the total number of visitors to the homepage goes up, because then the absolute number of clicks will increase both on Quartz and non-Quartz stories.

The new-style homepage is fertile ground to experiment. For instance, based on the number of clickthroughs, Quartz can gauge reader interest in particular stories. If a non-Quartz story is doing very well, it could inform the newsroom to cover that story in their own style. And when they do, they can simply swap the link and retain the reader.

If nothing else, as senior editor Zach Seward told Nieman Lab, “If you don’t build a homepage for people to go to, they’re not going to come to it.” I have a feeling that I will use the Quartz homepage more often than I use the Daily Brief.