Another human folly has made me think about how I look

I wondered, "Why do I need to look good? Why?"

I used to think that how I look or what I wear should not matter. The only thing that should matter is what I stand for: my work, my words and my nature. And yet, time and again as a kid, I was told that I should care too look decent. I was made to make my hair properly and tuck my shirt in neatly. When I rebelled, I was given reasons like the cliche, your first impression is your last impression. With no powers over my parents, I obeyed.

I finally have the right reasons to want to dress well and look presentable. Not that I looked like a mess ever before but now I have a reason to really care about how I look. If any parents are reading this post and have kids who won’t do something without a good reason then you should be happy because in this post you will find that good reason for your kids to want to dress properly.

The reason comes from another human folly discussed in the book Sway: The irresistible pull of irrational forces by Ori & Rom Brafman, called Value Attribution. To explain it, the best methods is through an example from the book:

On a January morning Joshua Bell, one of the the finest violinists alive, wearing a baseball cap nonchalantly took out his $3.5 million Stradivarius violin and started playing on a subway station in Washington DC.

Bell’s performance started with Bach’s Sonatas and Partitas for Unaccompanied Violin, one of the most challenging pieces ever composed for the instrument. Over the next 43 minutes there was no thunderous applause, no cameras flashing and actually no one seemed to care.

Of the 1097 people who walked by, hardly anyone stopped. One man listened for a few minutes, a couple of kids stared, and one woman, who happened to recognise the violinist gaped in disbelief.

This was no surprise to the people conducting a study of which Joshua Bell was part of. Think about it for a moment. Bell looked like an average street performer even though he didn’t sound like one. Without realising it, the commuters attributed the value they perceived to the quality of the performance. As they passed Bell, instead of hearing an outstanding concert, they heard street music.

Value attribution, after all, acts as a quick mental shortcut to determine what’s worthy of our attention.

This human folly creeps up on us all the time. Here’s another neat example, a bank sent out a flyer about an offer to it’s male customers. 50% flyers were accompanied with a really pretty female model and 50% were accompanied by a not so pretty version of the same model. What were the results? The men who got the pretty version of the model were twice as likely to sign up for the offer as the others.

Of course, no one is claiming that if you only look good and don’t act good that you will make a better impression. Instead, all factors remaining constant, looking good might make a better impression on the other person.

The adage about first impressions holds true after all. And yes, we all learn about it through experience but had someone told me this story, I may have been convinced earlier.

Dealing with anxiety by overcoming a human folly

We all suffer from anxiety at many points in our life. It may be to a different degree depending on the cause of anxiety or on the person dealing with the anxiety. It is an unwanted but unavoidable feeling. Some do well to equate anxiety with irrational fears. In this post I am going to discuss one technique which works quite effectively. But before doing that let’s discuss a human folly: loss aversion.

In Sway: The irresistible pull of irrational behaviour by Rom & Ori Brafman, I was exposed to a fascinating human folly. The best way to explain this is through an example:

Prof. Bazerman’s Harvard MBA class starts with an auction. The prize is a $20 note. Rules: everyone can bid, increment is $1 and the second-highest bidder pays as well. Thus, in short, the second highest bidder is the loser.

As you would expect till about a bid of $16 many students participate in the auction but then by $18 there are only two people remaining, highest and the second-highest. A winner and a loser.

Till now students were in the auction to win but at this point, no one wants to lose. So the bid quickly spirals up beyond $20. As the prices climbs higher, the rest of the students roar with laughter.

From a rational perspective, the obvious decision would be for the bidders to accept their losses and stop the auction before it spins even further out of control. But it’s easier said than done. Students are pulled by both the momentum of the auction and the looming loss if they back down. The forces in turn feed each other – commitment to a chosen path inspires additional bids, driving the price up, making the potential loss loom even larger.

So the students continue bidding to a record of $204. All these years that Bazerman has conducted this auction he has never lost a penny.

The lesson? We, humans, are susceptible to care more about losses. Had the students stopped bidding at $21, the winner would have lost $1 and the loser $20. But in the case of the record of $204, the winner lost $184 and the loser $203.

As an observer, this seems completely irrational to us but at the time the student’s weren’t focusing on the prize, instead they were focusing on the loss: the shame of losing a simple bid. If you think about this for a second, you will realise that this human folly of loss aversion manifests itself in our everyday lives all the time.

One of the suggested ways of overcoming this irrational sway is to look at our situation from a larger perspective. If the students had stepped back for a moment and thought hard about where the bid is headed, they would have realised that it’s not something worth pursuing.

Of course doing this is hard because at that moment all you can think about is the loss. But as the Brafman brothers explain:

Our natural tendency to avoid the pain of loss is most likely to distort our thinking when we place too much importance on short-term goals. When we adopt the long view, on the other hand, immediate potential losses don’t seem as menacing.

So you may wonder what is this to do with anxiety. Well, we’ll get to that in a moment.

Imagine that you are driving to meet someone very important. The time and place for the meeting had been fixed quite some time in advance. When you are about 30 minutes from the place your car breaks down. A punctured tyre. You look at the watch and realise you have an hour before the meeting. All charged up you start fixing your car so that you can finish soon and drive to the meeting in time. It takes you 25 minutes to fix the tyre. Now you have 35 minutes to the meeting and you are about 30 minutes away. Although 5 spare minutes is plenty of time, all the time while driving you will be anxious. You will think about all kinds of situations that may never happen, what if you reach late? will he find your excuse of a punctured tyre too trivial? what would make for a substantial excuse? will your first impression ruin it all? will you lose that business deal? how will you answer your boss?

All through this process you are anxious. With the clock moving forward, your anxiety only increases. But what is it that you are thinking about really? You are thinking about a loss. You are worried about losing that impression which you could have made or that business deal that you could have got or your value in front of your boss because of a failed deal.

The problem is that your chances of failure have increased as compared to your chances of success. But because the human tendency to avoid losses, you will magnify the chances of failure. This will soon put you in the same loop as the students who were bidding for the $20 note. You will get more anxious thinking about the loss, that will make you think about greater losses which will in turn make you more anxious. In the process you may run over traffic lights or miss out on the correct turn you were supposed to make on the highway. Your potential losses will only increase.

The technique I am going to suggest to dealing with anxiety is simple: Think about gains and not the losses. Think about success and not the failure. Think about the positives and not the negatives.

And to aide you in the process, you can use the Brafman brothers suggestion to help you think about the positives: step back and look at the larger picture.

If you calmed down (step back) and did not worry about the loss of the business deal (bigger picture)  then you will be able to focus on the driving. It could mean that you may reach there in 25 minutes, instead of 30 minutes, a good 10 minutes in advance (positive). It will get you that good first impression (gain), the business deal and your boss’ praises (success). The potential gains may not be as high as the potential losses but stepping back will help you think about the gains. And, more importantly, thinking about the gains will certainly make it less likely to causes the losses. Where as thinking about the losses will only make it more likely cause the losses.

This technique can be applied to any situation in which you feel anxious. Worried about what will happen if you don’t get the grade you need to? Think about what will happen if you do get a better grade. Worried about what will happen if you don’t get paid this week? Well, what if you get paid double this week. Worried about what will happen if you did not finish the project in time? Think about what praises you may get if you finish it before time.

Loss aversion is a strong force, overcoming that may just become easier if you jump to do the exact opposite: gain seeking.

You are angry by choice

I don’t know anything that I have done in anger that made me proud. Do you have such an example that you are proud of?

Sure there may be some constructive examples that may have popped up. That time when, because you were angry, you decided that you will beat the competition and emerge as a winner. Or that time when in an enraged state you made an argument which won you the debate (something you could not have done had you not been angry, you think).

May be you have some more examples but they will be in similar categories. If so, then go back to those examples: How long did that resolve to emerge as a winner last? Did you really win that debate or did the opponent play the right card by not opposing you at that time?

If by being angry you think it will lead to a better future, then think again.

You could have controlled that thing which made you angry or you could not have. But it doesn’t matter. It doesn’t matter if the person who made you angry could have done what you asked. Nor does it matter if the driver in front of you could have driven with some more sense. And it still does not matter if the thing you could have done to improve that project, you did not do in time.

You are angry now and what you are angry about is the past.

There is nothing you can do to change the past (even if you believe that scientists may invent a time-machine someday!). But there is much you can do to change the future. Anger helps no one’s cause.

More importantly though, almost everything that you think makes you angry, will not make you angry if you don’t want it to. Every bit of anger generated can be avoided, but you have to actively want to avoid it.

The root of our anger is always some person (either you yourself or someone else). Trees cannot make you angry, nor can your car. They are inanimate objects, they are as they are. They cannot do anything about themselves or about anything else. Then how can they make anyone angry? They can’t.

People make other people angry. And changing people is extremely hard. So if you react to someone who made you angry because you think he will change and thus, not make you angry the next time. Don’t react. And if you want to react because that reaction will ease your anger, even then don’t. It does no good. There are much better ways to ease that anger.

A process that works: when you know you are angry, stop right there. Don’t react to what made you angry. Instead, think about why it made you angry. Rationalise for yourself. Most of the time the reason is because some one did something. And if you accept that you cannot do much about  that someone, it means that you don’t have any reason to get angry.

Quite often you may be angry because of yourself. Something that you did, but did not want to or something that you could’ve done differently but you did not. And although in this case, the person can be changed if the will to change can be gathered, it still doesn’t give you enough reason to remain angry. Because remaining angry on yourself means you are wasting valuable resources (energy and time). You could easily use those resources to change things for better.

When you are angry at yourself, it is not a good time to give in to what the anger wants you to do, instead it is a good time to introspect. To understand what could have been changed and make that change.

If you are angry, you are angry by choice. What made you angry is irrelevant. You can choose not to be angry, if you want. And you know that there are more benefits in that choice.