…or anything else, Ed Yong’s suggestion:
1) Pull your finger out and work really hard. Stay up late. Practice. Sacrifice your social time. Churn out a crazy amount of output. Practice. Enter competitions. Practice.
2) Give people a reason to read you. There are plenty of competent writers and not enough time to read them. Maybe you are the go-to person for a topic. Maybe you write like an angel. If you want to stand out, stand out.
3) Tell people about yourself. Promote your work. If you want to be recognised, then it’s not enough to be good and shout into the ether. And I don’t mean in a narcissistic, self-aggrandising way. You don’t even have to directly point to your work. Just let people know you exist.
4) If you are lucky enough to be given an opportunity, grasp it as quickly as possible because the momentum fades. If you haven’t been given opportunities, maybe you should try to create some. If you’re not part of a network (and want to be; loads don’t), are you sitting around waiting to be invited or did you cold-call and ask for feedback?
5) If it’s been several years and you’re not getting anywhere… that’s about right. Building a reputation takes time. It is demotivating and miserable in the meantime. Suck it up. Do what you do because it makes you personally fulfilled. Don’t expect a windfall; that will come after a lot of work.
6) Go to 1.