Placebo x Nocebo

Just like the perceived presence of a medicine (placebo) can have an effect to alleviate the condition, the perceived absence of a medicine (nocebo) can have the opposite effect.

This is interesting because just as the brain can stimulate the presence of a drug (placebo), it can also negate the presence of a drug (nocebo)!

This is important because the nocebo effect means that side-effects which may not normally occur, may occur because the patient has been warned about them.

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