Who’s your audience?

A writer writes for an audience. What comprises that audience is, or should be, one of the most important questions.

Are you writing for a man standing in the subway in the middle of a 15-minute journey back home after a long day at work?

Are you writing for an old lady that sits and knits at home on most days?

Are you writing for an internet-savvy person who spends 12-hours of his waking hours in front of a screen (just like you do)?

Are you writing for a professional who turns to your publication to keep abreast with the latest in his field of work?

Science writers have a tendency to say write it as you would if your grandma reads it. And yet, is she the kind of audience you are aiming to write for?

Advertisements

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s