A writer writes for an audience. What comprises that audience is, or should be, one of the most important questions.
Are you writing for a man standing in the subway in the middle of a 15-minute journey back home after a long day at work?
Are you writing for an old lady that sits and knits at home on most days?
Are you writing for an internet-savvy person who spends 12-hours of his waking hours in front of a screen (just like you do)?
Are you writing for a professional who turns to your publication to keep abreast with the latest in his field of work?
Science writers have a tendency to say write it as you would if your grandma reads it. And yet, is she the kind of audience you are aiming to write for?