The key to clear writing

…is clear thinking. From the Economist Style guide:

“A scrupulous writer”, observed Orwell, “in every sentence that he writes will ask himself at least these questions:

  1. What am I trying to say?
  2. What words will express it?
  3. What image or idiom will make it clearer?
  4. Is this image fresh enough to have an effect?
  5. Could I put it more shortly?
  6. Have I said anything that is avoidably ugly?”

When buying something think about these things

Things that go on your body or inside your body deserve the most attention. Things which you use a lot of time deserve a lot more attention. Things that are in your immediate surrounding deserve enough attention.

Buy something only if it is absolutely necessary.

If it is absolutely necessary then do your research and buy a version of that thing that serves your purpose the best. Even if it is a little more expensive.