Aristotle on persuasion

Posted on by Akshat Rathi

According to Aristotle the best way to persuade someone is to make an argument in a structure that balances three key areas: credibility, logical appeal and emotional appeal. 

Some call it the Rhetorical Triangle.

Unknown's avatar

Published by Akshat Rathi

Akshat Rathi is a senior reporter for Bloomberg News. He has previously worked at Quartz, The Economist and The Conversation. His writing has appeared in Nature, The Guardian and The Hindu. He has a PhD in chemistry from Oxford University and a BTech in chemical engineering from the Institute of Chemical Technology, Mumbai.

Leave a comment