According to Aristotle the best way to persuade someone is to make an argument in a structure that balances three key areas: credibility, logical appeal and emotional appeal.
Some call it the Rhetorical Triangle.
Aristotle on persuasion
Posted on by Akshat Rathi
Published by Akshat Rathi
Akshat Rathi is a senior reporter for Bloomberg News. He has previously worked at Quartz, The Economist and The Conversation. His writing has appeared in Nature, The Guardian and The Hindu. He has a PhD in chemistry from Oxford University and a BTech in chemical engineering from the Institute of Chemical Technology, Mumbai. View all posts by Akshat Rathi
Akshat Rathi 