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Tag: persuasion

Aristotle on persuasion

February 17, 2013December 15, 2013 Akshat RathiLeave a comment

According to Aristotle the best way to persuade someone is to make an argument in a structure that balances three key areas: credibility, logical appeal and emotional appeal. 

Some call it the Rhetorical Triangle.

Posted in WanderingsTagged persuasion, psychology, short-and-straight
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