On being creative

This week’s Brain Picking’s newsletter brought to my attention this gem of a talk on creativity by John Cleese of the Monty Python fame. Of particular interest to readers of this blog should be a quote from the talk:

Keep your mind gently round the subject you ponder. You can daydream, of course. But keep bringing your mind back [on to it], just like meditation. Because – and this is the extraordinary thing about creativity – if you just keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious self. Probably in the shower later or breakfast the next morning, but suddenly you are rewarded and, out of the blue, a new thought appears mysteriously. If you have put in the pondering time, first.

In short, persistent contemplation is very important to be creative. The importance of creativity in any profession cannot be overstated and such nuggets of gold should not pass through our mental sieves. Thinking about something with purposeful intent requires effort but with practice it becomes a habit.

Cleese says, “Creativity is not a talent. It is a way of operating.” Persistent contemplation is one way to operate to be creative, but that alone may not be enough.

In another fascinating talk that John Cleese gave on creativity, almost two decades later, he reminds us, in a rather funny way, that our ideas come from our unconscious. He calls our unconscious mind a tortoise – one that hides in its shell unless the right conditions are created to allow it to come out. To create those conditions, Cleese asks us to create boundaries of space and time. By space, he means, not just the physical surroundings but also the mental ones which allow the tortoise to come out and play without distractions.

The most profound insight to be gained from the talk comes right at the end when Cleese reveals a profound discover he made about life. He says, “To know how good you are at something requires the same skills as it requires to be good at that thing.” Applying which he finds that those people who have no idea about what they are doing have no idea that they have no idea about what they are doing.”

Oral cancer in India: Chewed out

Many poor Indians addicted to nicotine are likely to indulge their habit by chewing gutka. In 2010 a survey by the National Cancer Registry Programme (NCRP) found that one in three inhabitants of the state of Madhya Pradesh aged 15 and older—or some 15m people—use the stuff, a preparation of crushed betel nut, tobacco and an acacia extract called catechu. Even more worryingly, a report in 2008 estimated that 5m Indian children were addicted. It is not uncommon for tykes as young as eight to be users. Gutka is also popular among women, in part because smoking among the fairer sex remains frowned upon in much of India. Add cheapness—1 rupee, or 2 cents, buys a sachet, whereas a cigarette costs at least twice as much—and it is little wonder that two-thirds of Indian tobacco users get their fix in chewable form.

As a result, however, India has one of the highest rates of oral cancer in the world. More than 80,000 new cases are reported every year across the country. The NCRP study reported 35,000 cases of oral cancer in Madhya Pradesh alone, equivalent to four times the national average of around 13 cases per 100,000 people—and almost eight times the world’s. The state’s government has now taken a drastic step. On April 1st it introduced a complete ban on the sale of all chewing-tobacco products.

Bhavna Mukopadhyay, who heads the Voluntary Health Association of India (VHAI), an advocacy, has praised the move. Speaking after it was announced in March, she called for a country-wide gutka ban under the rules introduced in August 2011 by India’s Food Safety and Standard Authority. These followed a ruling by the Supreme Court in February that year, banning the use of plastic in gutka sachets and calling the gutka habit a menace to public health. Because it could not ban the sale of gutka without the government’s backing, the court chose to make the manufacturers’ life difficult by prohibiting the use of plastic in packaging. This forces producers to package it in paper instead, making transportation of large quantities trickier.

However, the VHAI has found that many were brazenly flouting the ruling. Others have simply decamped to towns in Nepal and continue to use plastic sachets which are then smuggled into India. There are also troubling reports that some gutka contains waste from perfumeries and tanneries as flavouring, making it even more noxious. The government lacks the labs needed to ascertain adulteration of this kind, Ms Mukhopadhyay laments. It may also be reluctant to enforce its own rules, wary of antagonising a $10 billion industry.

According to a recent paper in the Lancet, 5.6m Indians die of cancer each year. Many live in the countryside; most never seek medical attention. Tobacco, the paper’s authors write, is responsible for a third of those deaths. Getting Indians to spit it out might save millions of lives.

Also published at economist.com.

References:

  1. Most cancer patients in India die without medical attention: studyDown to Earth, March 29, 2012
  2. Madhya Pradesh bans gutkha and other chewing tobacco productsDown to Earth, April 3, 2012
  3. SC bans plastic gutka sachets from March 1Times of India, December 8, 2010
  4. Global Adult Tobacco Survey: IndiaWorld Health Organization, October 19, 2010
  5. Gutka still sold in plastic sachetsThe Hindu, March 13, 2011
  6. 2011 Census Data: Madhya PradeshGovernment of India

 Image credit: The Economist

It’s not just about 10,000 hours

Malcolm Gladwell suggested that one needs to put in the 10,000 hours to become exceptional at something. Researchers say that mere number of hours of experience don’t translate into exceptional performance, but what does is deliberate practice.

What is deliberate practice?

1. It is designed to improve performance by attacking weaknesses

2. It involves repetition (so one needs to overcome boredom)

3. It needs feedback to better the routine

4. It is highly demanding mentally (needs lots of focus in efforts)

5. It is hard (doing what you are bad at repeatedly cannot be fun)

6. It requires setting goals about improving the process rather than the outcome